Developing the most appealing beverage brands internationally, step by step

With decades of experience in FMCG, mainly in spirits across Europe and the Americas, we offer deep brand expertise, strong distributor networks, and unique know-how in managing the relationship between brand owners and local partners.

We offer four types of services for Brand Owners and Distributors, focusing on the commercial side of the business.

Our ultimate goal is to become your global business development partner—your eyes and ears in the field.

Our core services include:

Go To Market

Detailed plan to launch the brand in new markets

Route To Market

Identification and selection of business partners in each market

In-Market Brand Management

Day-to-day brand and distributor management to make sure goals are accomplished

Distributor’s Portfolio Optimization

Category interrogation to maximise the distributor’s portfolio

Brands

Logo for KAMIMI, a blended malt whisky brand, featuring a red wax seal with Asian characters, crossed swords, and bold black text.
Logo of UMIKI with a pine tree icon encircled, and text stating "WORLD'S FIRST OCEAN FUSED WHISKY FINISHED IN PINE BARRELS."
Logo for Minoki Coral Filtered Rum featuring a stylized cubist blue and white octopus with Japanese characters on its forehead and the words "MINOKI" and "CORAL FILTERED RUM" below.
Roebuck Estates Logo. Stylized silhouette of a deer with antlers, made up of small dots, above the text 'Roebuck Estates' in elegant font.

Case Studies

Two copper mugs with vodka and garnished with lime slices, placed on a wooden surface.
Three glasses of whiskey with ice cubes on a bar counter with a blurred background of bottles.

Scala Brands was founded by José Cervio, a spirits industry expert with 25+ years of experience.

With senior leadership roles at Stock Spirits Group and Whyte & Mackay, José has overseen international brand portfolios and managed over 50 distributors across Europe and the Americas. His experience spans nearly all major spirits and RTD categories, giving him a deep understanding of distributor needs and a global network across key markets.