Żołądkowa Gorzka Polish Vodka in Germany
Project led during the founder's executive tenure at the company
The Challenge
Underperforming Brand: Żołądkowa Gorzka top-selling Polish brand failed to capture the massive Polish diaspora market in Germany.
Wrong Channel: Distribution was trapped with a regional wholesaler restricted only to ethnic stores.
Clear Ambition: The objective was to completely turn around the business to become the number one brand.
The Execution
Unconventional Partner: Shifted to a new, specialized distributor focused heavily on Modern Trade retail.
Channel Penetration: Swapped size for growth ambition, gaining full entry into major supermarkets.
Strong Collaboration: Built a close operational alignment to push commercial focus and volume.
The Result
Tripled Volume: Reached 70,000 9L cases in three years and secured the leading market position.
Strategic Growth: Turned Germany into the company’s largest export market and top M&A focus.
Market Expansion: Successfully used this solid financial momentum to acquire a local spirits company.