José Cervio

Scala Brands was founded by José Cervio, a seasoned executive in the FMCG and spirits industry with over 25 years of experience. He has directly managed more than 50 distributors across a wide range of beverage, spirits and RTD categories in markets throughout Europe and the Americas.

He has held senior leadership roles at Stock Spirits Group and Whyte & Mackay, including positions such as Regional Director and Head of Exports, overseeing international brand portfolios across multiple countries. These roles not only deepened his understanding of the distributor’s needs from a brand owner’s perspective but also enabled him to build an extensive, high-level network of distribution partners across key markets worldwide.

José’s career spans nearly all major spirits / RTD categories and territories—representing over 75% of the spirits business in Europe.

He holds a degree in Business Administration from Austral University, a Master’s in Marketing, Distribution and Consumer Goods from University of Barcelona, and has recently completed a Digital Marketing program at IESE Business School and and The Complete Skilled Negotiator course at The Gap Partnership.

He is fluent in Spanish (native), English and Portuguese, and has professional working proficiency in German and French.