Our ultimate goal is to become your global business development partner—your eyes and ears in the field

We focus on the commercial side of the business and we specialise in Go-to-Market and Route-to-Market strategies, along with In-Market Brand and Portfolio Management services for Brand Owners and local Distributors.

We also provide Ad Hoc commercial advisory based on the customer’s needs.

  • Brand Scanning & Positioning

    Comprehensive understanding of your brand's identity to define its unique value to be communicated to the target market.

  • Pricing Strategy

    Price based on brand positioning versus competitors. Full value chain review considering all costs, taxes, duties, etc. across relevant channels.

  • Brand/Market Hierarchy

    Definition of the top brand/market combinations to be focused on, setting tier 1, 2 and 3.

  • Market Prospection & Matchmaking

    Mapping per country to create a short list of potential distributors.

  • Business Plan Review

    Joint discussion of distributor’s proposal of 3-year brand plan, pricing, A&P support, performance targets and KPIs and alignment of both companies’ objectives.

  • Contract Negotiation

    Agreement on volume/turnover goals, KPIs as well as terms and conditions. Selection of distributor along with the brand owner and contract signature.

  • Legal Compliance

    Process of making sure a product meets all relevant regulations and standards.

  • Orders Collection & Shipments Coordination

    Order processing and documentation required, coordination among the brand owner, the forwarder and the distributor.

  • Distributor Management + Business Plan Follow-Up

    Monitor depletions and shipments as well as brand activations against the plan. Identify risks & opportunities, align strategy if needed and report.

  • Sales Review & Forecasting

    Track sales and stock levels for monthly forecasting.

  • Regular Communication With Distributor + In-Market Visits

    Regular catch-up calls to update on business performance, introduce NPD, etc. In-Market visits to have a firsthand understanding of the market and to cultivate relationship with the distributor team and its customers.

  • Fairs Attendance

    Assist the distributor in case of international fairs participation.

  • Portfolio Optimization

    Category interrogation to maximise the distributor’s portfolio in both volume and profit.